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▫️Henri Driessens, MSc
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▫️I help ambitious early stage companies go from zero to one.

Getting off the ground is hard. And the bolder your vision, the harder it gets.With so much to build, how do you relentlessly focus? With so much to communicate, how do you simplify? And with such a great product, why aren't users finding it?I specialize in solving impossible marketing challenges for visionary businesses.That's the core of my work. But startup problems are never not multifaceted—so I'll also help your team do everything else required to ship → sell → succeed.

▫️Bio

10 years of experience kickstarting brand new business models. The weirder, the better.Henri Driessens has been independently working as (interim) CMO / CEO for various startup companies since 2021, ranging from fintech to social impact to creative advertising.Prior to 2021, Henri spearheaded marketing for fintech startup Secfi's hard-to-explain product, and joined as the 9th employee at secure messaging scaleup Zivver.Henri founded DSIF and ASIF Ventures, the very first student-run venture capital funds within the European Union.He holds a Master's degree in Artificial Intelligence from the University of Amsterdam.

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▫️Marketing is the art of breaking into peoples lives.

That's challenging because:1. Everyone's busy—especially your users
2. Your product is revolutionary—so it takes time to explainHow do you break into the lives of busy users to sell them on your intricate vision? How do you change their deep-rooted habits towards adopting your product?That's your impossible marketing challenge. You must solve it to have any chance at breakout growth.